This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Made in the US

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $100 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Home
About Us
Products
News
Contact

Dear New Norm Collective,

While studying Materials Engineering at Johns Hopkins, I spent a summer building an extruder machine in my garage to recycle plastic into yarn. I took it back to school and kept tinkering. Being on a college campus, you’re surrounded by party cups in just about any social setting and that’s what inspired me to begin recycling them.

Fast forward 4 years, and we are launching our first products: the Party Sweater & Party Beanie! By purchasing this garment, you support The New Norm and our recycling, yarn manufacturing, fabric, and apparel knitting partners in North Carolina, Virginia, and New York.

Together, we can transform plastic waste into something beautiful. Together, we can become The New Norm.

Lauren Choi

Founder, The New Norm

As seen in

Brené Brown - 5 Questions with Lauren Choi on being a young entrepreneur, problem-solving with a sense of curiosity and creativity, and building a more sustainable future.
Vogue Business Founders' Forum with Withersworldwide 'Buy-in from large brands is key for Lauren Choi, founder of The New Norm, which transforms plastics into sustainable yarns and fabrics. “I find that people are really cognizant of sustainability, but there’s an awareness versus implementation gap.”
Johns Hopkins Engineering: Start 'em Up 'Every college student is familiar with the red party cup. For most, the plastic containers conjure up images of parties, but when Lauren Choi spots one around campus, she thinks of something else entirely...'
#1 Party Cup Manufacturer Grants $125,000 to Fund Innovative Startup 'Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm...'
Accelerate(HER) by Tiger Global Impact Ventures 'This initiative awarded grants up to $50,000 to women entrepreneurs leading tech or tech-enabled small businesses...'
Halcyon Accelerator for Impact Driven Ventures 'The New Norm transforms red party cups and ocean plastics into novel recycled fiber blends—giving new purpose to plastics that are not typically accepted in our recycling system...'